The Science of Changing Minds: Strategic Tools for Advocates

When it comes to advocacy, having the right message is only part of the equation. Today, advocates operate in an environment of constant connectivity, mountains of information, and increasingly limited attention spans. To be effective in persuading others, it is more important than ever for Jewish and pro-Israel advocates to stand out and be memorable.

This training session shares insights from a range of psychological studies which have tested (and proven) various techniques to change the minds of others. These simple, user-friendly tactics can empower you to take your advocacy to the next level, ensuring your message is not just heard, but resonates with target audiences.

Duration: 90 mins

For more information contact Judy Zelikovitz.

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